تبیین شرط‌بندی‌های ورزشی دانشجویان دانشگاه‌های شهر رشت از دیدگاه نظریه یادگیری اجتماعی ایکرز

نوع مقاله: مقاله پژوهشی

نویسندگان

1 دانشیار گروه علوم اجتماعی دانشگاه مازندران

2 دانشجوی دکتری بررسی مسائل اجتماعی ایران، دانشگاه مازندران

3 دانشیار جامعه‌شناسی دانشگاه گیلان

4 کارشناس‌ارشد جامعه‌شناسی دانشگاه گیلان

چکیده

هدف اصلی این پژوهش تبیین فرایند درگیری افراد در شرط‌بندی‌های ورزشی است. بدین‌منظور با استفاده از نمونه‌ای به حجم 272 نفر از دانشجویان دانشگاه‌های شهر رشت و عملیاتی کردن نظریه یادگیری ایکرز فرضیات پژوهش به آزمون کشیده شد. نتایج این تحقیق نشان داد که همبستگی معکوس و معناداری بین ابعاد نظریه یادگیری اجتماعی یعنی پیوند افتراقی، تقویت‌کننده‌های افتراقی، تقلید و تعاریف و میزان مصرف و تمایل به شرط‌بندی‌های ورزشی پاسخگویان وجود دارد. همچنین مدل رگرسیونی تحقیق نشان داد که ابعاد مفهومی نظریه یادگیری اجتماعی می‌توانند 41 ردصد تغییرات میزان مصرف شرط‌بندی‌های ورزشی و 47 درصد از تغییرات میزان تمایل به شرط‌بندی‌های ورزشی را پیش‌بینی نمایند. در ادامه آن‌دسته از پاسخگویانی که به شکل افراطی و پاتولوژیک درگیری شرط‌بندی‌‌های ورزشی هستند تأثیرات اجتماعی و محیطی بالاتری را در مقایسه با قماربازان گهگاهی و غیرقماربازان دریافت داشته‌اند.
به‌طور کلی این پژوهش نشان داد که میزان مشارکت دانشجویان در فعالیت‌های شرط‌بندی و میزان تمایل به چنین فعالیت‌هایی در بستری اجتماعی صورت می‌گیرد و تغییر چنین الگو‌های رفتاری منبعث از محیط اجتماعی در وهله اول نیازمند الگوسازی فرهنگی مناسب و در وهله دوم برنامه‌های پیشگیرانه و حمایتی برای گروه‌های هدف است.

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