The Third Macro-strategy of the country's Cultural Engineering Roadmap, which focuses on explaining, forming, consolidating, elevating, and securing the family institution, is one of the most significant policy documents in this domain. Employing a qualitative approach and combining narrative analysis with cultural policy cycle analysis, the present study was conducted with the aim of revisiting, assessing, and offering proposals for updating this strategy. The research data were collected from upstream documents, official reports, the statements of the Supreme Leader, the discourses of three key policy actors in family policy-making, and the Statistical Yearbook of Women and Family. The data were analyzed using narrative analysis at thematic, structural, discursive, and symbolic levels, as well as policy cycle analysis. The findings revealed that the dominant narrative of "the Islamic-Iranian family against cultural invasion," as the semantic core of the strategy, has oriented all stages of the policy cycle and has led to the prioritization of defensive and control-oriented strategies over economic empowerment-oriented and technological-adaptive strategies. Furthermore, while this narrative has created coherence in policy orientation, it has also contributed to the formation of obstacles such as institutional parallelism, the predominance of control measures, weak outcome-based evaluation, and limited feedback mechanisms. Based on these findings, a framework for updating the strategy was presented along three axes: reforming the system for understanding family issues, enhancing governance and inter-institutional coordination, and redesigning evaluation tools, smart monitoring, and participatory feedback.