1
PhD student, Department of Iranology, Shaheed Beheshti University
2
MA (Communication Sciences), University of Tehran
Abstract
From sociological point of view, films represent our conceptions of fundamental social, economic and political problems and shape the ways we think about these problems. Among the fundamental problems that film represents, the issue of consumption is of high significance which is reflected in the relationship of film personages with the consumer goods. The present article is an attempt to explain the way of representation of consumption in cinematic films of the Reconstruction Era. The main question of the present paper is: how consumption is represented and intertwined with the social identity of the actors in the cinematic films of the Reconstruction Era (1989-1996) Research methodology employed in this research is semiotics through which four films produced during the period under study have been analyzed. The findings of the research indicate that connoted consumption is shameful, i.e. the personages of the film are shameful of their own consumerism and censure themselves when they look at the poor people of the lower stratum and their low consumptions.
Sultani Gordfaramarzi, M., & Mohammadi, F. (2014). The Ways of Representation of Consumption in Cinematic Films of the Reconstruction Era. Strategy for Culture, 6(24), 31-63.
MLA
Mahdi Sultani Gordfaramarzi; Fatemeh Mohammadi. "The Ways of Representation of Consumption in Cinematic Films of the Reconstruction Era". Strategy for Culture, 6, 24, 2014, 31-63.
HARVARD
Sultani Gordfaramarzi, M., Mohammadi, F. (2014). 'The Ways of Representation of Consumption in Cinematic Films of the Reconstruction Era', Strategy for Culture, 6(24), pp. 31-63.
VANCOUVER
Sultani Gordfaramarzi, M., Mohammadi, F. The Ways of Representation of Consumption in Cinematic Films of the Reconstruction Era. Strategy for Culture, 2014; 6(24): 31-63.
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