1
Associate Professor, Department of Demography, Faculty of Social Sciences, University of Teh-ran
2
MA (Demography), University of Tehran
Abstract
Modern world is an interconnected space in which people in its different parts participate in a single common information system. The media are the main vehicles for this connectivity and can leave a strong impact on the attitudes of individuals towards aspects of family and childbearing. The media are also capable of changing the attitude of women toward the existing patterns of each culture through introducing ideal bodies and definitions of apparent beauty. Childbearing has always been related to women’s body, creating some biological and apparent changes in their bodies. It is perceived in many societies that pregnancy creates some disorders in body control and also some changes in the size and form of the body. The objective of this paper is to explain the differences in fertility behavior due to using and consuming media and the behaviors related to managing body among women teachers of the city of Yasuj. Survey method was employed and the data were collected by self-expression questionnaire. The findings indicate that with age control, use of internet and management of appearance of body have negative impacts and consumption of foreign media has positive impacts on fertility behavior. Also with age control, consumption of internet and foreign media and management of body appearance explain more than 42% of variations in fertility behavior of the sample.
Mahmoudian, H., Kochani Isfahani, M., & Moqadas, S. (2015). Consumption of Media, Body Management and Pregnancy Behavior
(A Study of Women Teachers in Yasuj). Strategy for Culture, 8(31), 173-196.
MLA
Hossein Mahmoudian; Masoud Kochani Isfahani; Saeed Moqadas. "Consumption of Media, Body Management and Pregnancy Behavior
(A Study of Women Teachers in Yasuj)". Strategy for Culture, 8, 31, 2015, 173-196.
HARVARD
Mahmoudian, H., Kochani Isfahani, M., Moqadas, S. (2015). 'Consumption of Media, Body Management and Pregnancy Behavior
(A Study of Women Teachers in Yasuj)', Strategy for Culture, 8(31), pp. 173-196.
VANCOUVER
Mahmoudian, H., Kochani Isfahani, M., Moqadas, S. Consumption of Media, Body Management and Pregnancy Behavior
(A Study of Women Teachers in Yasuj). Strategy for Culture, 2015; 8(31): 173-196.
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