1
Assistant Professor, Allama Tabatabie University
2
MA (Sociology)
Abstract
The present paper focuses on the work culture in the children storybooks by studying and measuring such categories as the concept of work, introduction of work or kinds of jobs, values and procedures of work, different attitudes to work, and way of expression of content. The statistical population of the present study includes all children storybooks written for the children between seven and 12 years of age between 2001 and 2006. Content analysis has been used for the analysis of the data. Among the categories studied, the main focus was on the concept of work which constituted 50 percent of the categories used in these works; the figure for work values and procedures stood at 21.27 percent, for introduction of work or different kinds of jobs 18.95 percent, different attitudes to work 2.02 percent, and way of expression of content 1.51 percent. Also 66.8 percent of the total registration units indirectly refer to work. The frequency of the registration units related to the category of work values and procedures, which is the most specified category in measurement of work culture, shows that the most registration units are respectively: work values (with 137 registration unit equivalent to 46.92 percent); attention and emphasis on work principles and rules (with 57 registration unit equivalent to 27.01 percent) and attaching significance to work (with 17 registration unit equivalent to 8.05 percent).
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